Ikea recently released its fall catalogue for Saudi Arabia. Customers were awed when they saw that they had photo shopped out all the women.Ikea was saying that they did it to respect Saudi Arabia's conservative Muslim culture, where women are to be covered from head to toe and they may not leave the house without a male. Although Saudi Arabia is strict about its women it has begun to change. Slowly women have been able to appear in ads as long as they are not too revealing. King Abdallah has allowed small reforms, like letting women take part in small local elections(that is all the country has since it is a monarchy). Ikea has since apologized for excluding women and has announced that they will include women in their future catalogues.
The author of this article wanted the reader to realize that Saudi Arabia has slowly but surely changed some of its ways. They wanted the reader to know that Saudi Arabian women are gaining more and more respect everyday. The author wanted the reader to know that although the world may not know it Saudi Arabia has started changing its view on women.
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